3/29/2023 0 Comments People bring strong together![]() ![]() Rooting for your favorite team automatically creates a connection with other die-hard fans, and that’s exactly what Charlie Hustle has taken advantage of to create their brand community. There are very few things that can bring people together to form a strong community like sports can. Featuring special sales as well as live classes, demonstrations, and appearances from Gymshark athletes, these are highly-anticipated events that have community members waiting for hours for the doors to open in the hopes of scooping up some exclusive gear and meeting up with other Gymshark fans.īy growing their community both on-and-offline, Gymshark is a prime example of what it means to build a brand experience customers can’t wait to be a part of. This is most clear at Gymshark’s many pop-up shops that spring up across the UK, and ultimately leading them to open up their first retail location in London. When you combine these social interactions with their strong purchase intent, Gymshark customers are given many opportunities to continue engaging with the brand over time, and almost as many opportunities to share their Gymshark experiences with their own communities. ![]() This gives them the chance to individually engage with their own loyal fans on a personal level as a reflection of the Gymshark brand. With 6 million social followers just on Instagram, each of Gymshark’s athletes and influencers are handpicked to represent the brand to their own communities. Gymshark’s strong value-add marketing strategy is also evident through its team of athletes and influencers. This makes it easy for customers to decide to purchase their products as a way of strengthening their connection with the fitness community. With articles loaded with tips, tutorials, and exercises, their blog is jam-packed full of health and fitness-related information that has clearly positioned them as their members’ go-to source for anything health and fitness related. Using their Gymshark Central blog as a hub, they make it easy for new and returning customers alike to dive into their community without having to do any heavy lifting. Gymshark has become one of the fastest growing fitness apparel brands in the world, and its incredible growth is largely fueled by the strong community they have built around its brand. To get an idea of what this community building looks like in action (and to get you inspired to build your own), let’s take a look at 8 of the best brand communities and what makes them so great. ![]() So, while this might be a new idea for you, many of the world’s best brands have been putting community building to the test for years. What is a brand community?Ī brand community is a group of customers who are invested in a brand beyond what is being sold. Once you have all three steps working together, you’ve got yourself a brand community. Finally, it has to be easy and valuable for members to share your community with others and help it grow. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |